With Adflow, you can test different designs for your catalog ads against each other and improve ad performance. However, it is vital to set up the A/B test correctly.
In this article, you will read the method that we recommend for a proper design test.
You start by creating one or more catalogs in Adflow. Read here how to create a new Catalog design in Adflow.
Situation in Adflow after creating 3 catalogs:
Now we are going to create new catalogs in Facebook Business Manager. For example, if you want to test two catalogs with designs against the original feed linked to Facebook, you must create three new catalogs on Facebook.
⚠️ Note
You must create a new catalog from the original (unformatted) feed already on Facebook. Facebook collects data on catalogs that are already running. You will not get a fair test if you use the existing catalog.
Situation before creating the new catalogs in the Business Manager (one linked feed):
Situation after creating the new catalogs in the Business Manager:
So, if you want to compare two catalogs with the original feed, you should add 3 new catalogs. Read here how to create a catalog on Facebook.
Duplicate your existing catalog campaign for each new catalog you wish to test. One for the new catalog with your original feed and one for each Adflow feed. For example, if you want to test two designs, you duplicate the campaign three times.
Change the catalog for each campaign to the catalogs you created in the previous step.